Tired of endlessly scrolling through Pinterest for traffic-boosting ideas? Or maybe you’ve tried every SEO trick in the book and still can’t seem to get those coveted organic clicks? Fear not, for we have gathered a group of ecommerce marketing baddies who have generously shared their top organic traffic strategies for ecommerce! That’s right, we’ve scoured the internet and beyond to bring you a roundup post featuring not one, not two, but nine successful marketers who know how to drive that sweet, sweet organic traffic straight to your online store. So sit back, grab a cup of coffee, and get ready to learn some seriously valuable insights from these ecommerce pros. Let’s get to it!
From leaning into the popularity of content marketing to relying on proper keyword research, here are nine answers to the question, “What are your top organic traffic strategies for ecommerce websites?”
Educate and Drive Users With Content Marketing
One strategy for increasing organic traffic to e-commerce sites is content marketing, which seeks to connect with customers by creating and distributing valuable content that resonates with their needs and interests.
A common way to do this is by offering video tutorials or how-to guides featuring your products. Doing so serves two purposes: it educates viewers on certain uses of the product while showing off its features, and drives potential customers toward your website.
Provide an Enjoyable User Experience (UX)
My top organic traffic strategy for ecommerce websites is improving the user experience. Most users won’t spend time on a website that has flaws and shortcomings, so providing an enjoyable user experience is vital to organic growth.
To meet this goal, I focus on optimizing web pages by eliminating any unnecessary elements, such as ads, reducing page loading times, and refreshing content. Additionally, changing layouts can make a big difference; instead of masonry grids, which fill all available space, utilize a carousel format to allow for the utilization of larger images—an uncommon example of improved UX. Good user experience combined with relevant content will naturally lead to increased website visits and better search engine rankings.
Build an Elaborate Network of Internal Links
Internal link building involves creating multiple pages within a website with links to one another, allowing visitors to navigate between related topics and pages easily. These links also help search engines better understand the structure of a web page and its associated keywords, thus improving its chances of ranking higher in search results.
When developing an internal link strategy, be mindful of the type and quality of content being linked. We should link together relevant content to aid navigation and create trust among visitors that they are accessing authoritative information, thus increasing engagement and likelihood of purchase.
Targets Long-tail Keywords With High Commercial Intent
Long-tail keywords are more specific search queries that are longer and have lower search volume than broader, more general keywords. They also frequently have higher commercial intent, which shows that the person searching for them is more likely to make a purchase.
Websites can attract more qualified traffic that is more likely to convert into customers by creating content that includes these keywords.
For example, instead of targeting a broad keyword like “women’s shoes,” an e-commerce website could create content that targets long-tail keywords like “best running shoes for women with flat feet” or “affordable vegan women’s shoes,” which can help the website rank higher in search engine results pages and attract more qualified traffic.
Optimize Your Core Web Vitals
For an e-commerce website, search engine optimization is still a viable traffic generation strategy. Potential customers can use Google to search for products and brands, leading to relevant pages with content that addresses every question.
The best way to make sure your e-commerce website shows up in search results is to ensure that it ranks high in the core web vitals. E-commerce websites should ensure that their product pages include relevant information about the products, as well as images and videos that are easy for viewers to understand and relate to.
Ensuring that your website is search engine friendly is essential for drawing traffic and keeping your customers. You can use the Google Search Console to evaluate your website.
Leverage Generative AI for Product Descriptions
Managing e-commerce product descriptions can be challenging, especially if you run a large site with hundreds of products. One great way to increase organic traffic to your e-commerce site is to leverage generative AI to create those product descriptions. By including pertinent keywords and providing detailed information about your items, you can improve your search engine rankings and optimize the product descriptions for higher conversion.
One of the best ways to implement this approach is by creating a template product description that you can apply to each category. From there, you can paste the template into an AI writing tool and have it automatically generate a description based on that template. This will help increase organic traffic and conversion rate, and ensure that your product descriptions stay consistent and on-brand.
Boost Organic Web Traffic Through Blogging
One top organic traffic strategy for ecommerce websites is content marketing through blogging. By consistently publishing high-quality and relevant blog posts, ecommerce websites can attract and engage their target audience. This can help improve their search engine rankings, as well as establish them as a thought leader in their industry.
To maximize the effectiveness of this strategy, ecommerce websites should conduct thorough keyword research and optimize their blog posts for SEO. They should also promote their blog content through social media and email marketing to reach a wider audience.
By providing valuable information and building a relationship with their audience, ecommerce websites can drive more organic traffic to their site and ultimately increase conversions.
Ben Lau, Founder, Featured
Refresh and Monitor Your Product Pages
Most of the organic traffic for e-commerce websites is directed toward product pages; therefore, it’s crucial to ensure that we optimize these pages for search engines.
The first step in this process is to conduct thorough keyword research and identify relevant keywords to target. Once the keywords are identified, we should naturally incorporate them into the product descriptions, titles, and meta descriptions. Adding high-quality images and videos to the product pages can also enhance user experience and engagement, which in turn, can lead to better search engine rankings.
Commonly overlooked, yet very important, is regularly updating the product pages with fresh content and reviews, which can help improve the website’s visibility and attract more organic traffic. By optimizing product pages, e-commerce websites can effectively attract more organic traffic and increase their online visibility.
Identify Keywords With Effective Research
Keyword research is a critical component of optimizing an e-commerce website. It involves identifying the keywords and phrases that potential customers are using to search for products like yours.
To conduct effective keyword research for e-commerce websites, there are several steps that you can follow.
Start by creating a list of broad, general keywords that relate to your products or services. These can include words like “shoes,” “apparel,” “electronics,” or “home goods.”
There are several keyword research tools available, such as Google Keyword Planner, Ahrefs, and SEMrush. These tools can help you identify relevant keywords, analyze their search volume and competition, and generate new keyword ideas.
Look at the keywords that your competitors are using to drive traffic to their websites. This can help you identify new opportunities and refine your keyword strategy.
And there you have it. Nine amazing ecommerce marketers, nine brilliant organic traffic strategies. From content marketing to social media, to good old-fashioned keyword research, these experts have shared their tried-and-true methods for driving traffic to your online store.
Take what you’ve learned here, and put it into action. Experiment, test, and tweak until you find what works best for your business. Remember, Rome wasn’t built in a day, and neither is a successful ecommerce organic traffic strategy. But armed with the knowledge from these marketing pros, you’re one step closer to achieving your traffic goals. Good luck, and get after it!