Conversions

shopping cart abandonment

Losing Ecommerce Customers to Shopping Cart Abandonment? [infographic]

Imagine walking into a department store and finding the aisles clogged with abandoned shopping carts. The carts are filled with items people picked off the shelves but decided not to buy. That would obviously be a nightmare from the stock person’s perspective. And it would certainly cause the retailer to worry about its long-term prospects, because no one …

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Shopping Cart Abandonment Could Be Good For Business [Infographic]

I have long thought that the attention given to cart abandonment rates is misguided. It seems as though most marketers see an abandoned shopping cart as an intent to purchase which, for any number of potential reasons, was stopped.  They assume that, for some reason, the customer must have decided they were unwilling or unable to …

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