Can you define brevity?
Can you use brevity in a sentence?
Do you even know what brevity is?
I’ll admit, I initially thought it had something to do with bravery.
Dang it, I’m dumb.
Actually, brevity refers to using exact and concise wording to convey a thought.
Think, short, specific, and to the point.
And no, I wasn’t trying to insult your intelligence.
Just demonstrating brevity by using it in a couple of sentences.
I’m attempting to write this entire post with brevity in mind.
Okay, so we’ve got that down. What in the hell does that have to do with SEO?
Well, it’s actually pretty critical.
You see, Google’s algorithm uses time spent on a page as a ranking factor.
This is also referred to as bounce rate. A low bounce rate is indicative of more time being spent on a page.
And it’s been proven time and again that short sentences and short paragraphs work.
They keep the reader more engaged. They keep the reader moving down the page. They ensure that more content gets read.
And those things result in more time spent on a page.
Think about it.
How often do you skim over a long paragraph when reading an email or blog post?
I do it all the time.
We’re busy and we’re bombarded with content.
We want easily digestible reading materials.
Brevity gives us that.
And brevity keeps people on your pages longer.
Which means better search engine rankings!
Remember, the length of your copy should be as long as it needs to be to convey your message, and no longer.
Sometimes, that means an 8,000 word piece of content. And there is nothing wrong with that. you can still use brevity in a very long post.
It’s a matter of breaking up the long, drawn-out paragraphs into smaller chunks. Making your writing easier to understand. Easier to read.
More shareable.
So, in the interest of brevity, that’s all I’ve got to say on the matter.