Is Instagram Better Than Facebook For Ecommerce Social Media? [infographic]

Everyone is on Facebook. Well, almost everyone. 71% of American adults use Facebook and 93% of marketers use this platform for social media marketing.  Here’s the thing, though: Facebook’s growth has slowed, but marketers keep wasting time, pumping out post after post. The result? Declining Facebook reach. There is now far more content being made …

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Shopping Cart Abandonment Could Be Good For Business [Infographic]

I have long thought that the attention given to cart abandonment rates is misguided. It seems as though most marketers see an abandoned shopping cart as an intent to purchase which, for any number of potential reasons, was stopped.  They assume that, for some reason, the customer must have decided they were unwilling or unable to …

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Starting an Online Business | Everything You Need to Get Started

What exactly is an online business anyway? And what are the various types of Internet businesses? I’m going to answer these questions and more in this complete guide to beginning and online venture. And to be clear, I’m not talking about a simple online presence or company website.  I’m talking about websites that generate and …

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