shopping cart abandonment

Losing Ecommerce Customers to Shopping Cart Abandonment? [infographic]

Imagine walking into a department store and finding the aisles clogged with abandoned shopping carts. The carts are filled with items people picked off the shelves but decided not to buy. That would obviously be a nightmare from the stock person’s perspective. And it would certainly cause the retailer to worry about its long-term prospects, because no one …

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using analytics tools for better ecommerce decisions

Using Analytics Tools To Make Better Ecommerce Decisions [Case Study]

How Tools & Services Can Help You Confidently Make Decisions Based On Your Analytics Data  Do you utilize your analytics data to make decisions about how to manage or improve your website? That IS the purpose of web analytics right? Analytics don’t exist just to give us numbers like unique visits and bounce rate. No. …

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Is Instagram Better Than Facebook For Ecommerce Social Media? [infographic]

Everyone is on Facebook. Well, almost everyone. 71% of American adults use Facebook and 93% of marketers use this platform for social media marketing.  Here’s the thing, though: Facebook’s growth has slowed, but marketers keep wasting time, pumping out post after post. The result? Declining Facebook reach. There is now far more content being made …

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