international ecommerce mistakes

International Ecommerce: Mistakes to Avoid While Exploring New Marketing Horizons

Are you expanding your target audience to a new location? Or instead, maybe you’re narrowing your reach, focusing on a specific state or town. Location-specific marketing is a whole new ball game, and there are some critical mistakes which are really easy to make when starting out. Unfortunately, they’re also very difficult to recover from. …

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sourcing in china for ecommerce

Sourcing In China: The 2021 Ultimate Guide to Ensuring a Smooth Manufacturing Experience

Fact: A majority of the ecommerce businesses I’m familiar with, source their products from China. And with good reason. China offers a huge range of product manufacturing and sourcing options at very efficient prices. But sourcing from China doesn’t come without it’s challenges. This post, from my friends at Sourcify, will give you a solid framework for …

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shopping cart abandonment

Losing Ecommerce Customers to Shopping Cart Abandonment? [infographic]

Imagine walking into a department store and finding the aisles clogged with abandoned shopping carts. The carts are filled with items people picked off the shelves but decided not to buy. That would obviously be a nightmare from the stock person’s perspective. And it would certainly cause the retailer to worry about its long-term prospects, because no one …

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