It’s that time again: Consumers, brick-and-mortar retailers and ecommerce merchants are all preparing for their busiest days of the year. Unfortunately, so are the online fraudsters, who become more brazen and disruptive every time the holiday season approaches. During the 2016 holidays, one out of every 97 online transactions was a fraudulent attempt (see infographic). …
Five Ways to Fight Ecommerce Fraud This Holiday Season Read More »
Fact: A majority of the ecommerce businesses I’m familiar with, source their products from China. And with good reason. China offers a huge range of product manufacturing and sourcing options at very efficient prices. But sourcing from China doesn’t come without it’s challenges. This post, from my friends at Sourcify, will give you a solid framework for …
Sourcing In China: The 2021 Ultimate Guide to Ensuring a Smooth Manufacturing Experience Read More »
Maturing into one of the top ecommerce websites in your industry is no easy journey. And there are a lot of factors to consider. Designing or sourcing quality products and identifying your target market are just the beginning. Actually reaching that audience and creating a positive customer experience is where the real challenge lies. However, you don’t have …
How to Emulate the Success of Other Top Ecommerce Websites Read More »
Imagine walking into a department store and finding the aisles clogged with abandoned shopping carts. The carts are filled with items people picked off the shelves but decided not to buy. That would obviously be a nightmare from the stock person’s perspective. And it would certainly cause the retailer to worry about its long-term prospects, because no one …
Losing Ecommerce Customers to Shopping Cart Abandonment? [infographic] Read More »
How Tools & Services Can Help You Confidently Make Decisions Based On Your Analytics Data Do you utilize your analytics data to make decisions about how to manage or improve your website? That IS the purpose of web analytics right? Analytics don’t exist just to give us numbers like unique visits and bounce rate. No. …
Using Analytics Tools To Make Better Ecommerce Decisions [Case Study] Read More »
Is your website relatively new, or otherwise lacking in the traffic department? Don’t be embarrassed. It’s perfectly normal. 😉 A common misconception is that you need to run A/B tests to effectively improve conversions on your website. In order to run effective split tests, or “A/B tests”, you do need a certain amount of traffic. This …
You may not have started your e-commerce business with the ultimate goal of selling it, but eventually many entrepreneurs come to that conclusion for a variety of reasons. When is the best time to start thinking about how to increase the value of your e-commerce company for a potential sale? Certainly not a month before …
5 Ways to Increase the Value of Your E-Commerce Business Read More »
Have you experimented with flash sales yet? It’s something worth your consideration. According to Reuters, sites using flash sales during the holiday shopping season grew twice as fast as online sellers who did not. So what is a flash sale? It can be many things. On sites like Groupon and Zulily, everything they’re selling is a …
How to Run a Successful Ecommerce Flash Sale [Case Study] Read More »
One of the four pillars of the marketing mix, pricing, can make or break your e-commerce business. Want to stay ahead of your competition? …you need a pricing strategy. No matter how great your products are, without a smart pricing strategy to support your marketing efforts, you won’t be able to win the battle for …
3 Must Have Ecommerce Competitor Pricing Strategies For Your Store Read More »
Do you know who your customers are? A couple of posts back, I wrote about the importance of understanding your customers as it relates to improving your ecommerce conversions. Well today I have a special guest who’s going to take things a step further with respect to understanding your customers. Russell created an app call GetFetch which …
Why You Don’t, But Should, Understand Your Customers Read More »