Is eCommerce inbound marketing really that hard? Yeah, It is! Let’s face it. Writing content, blogging, whatever you’d like to call it, is a real challenge for many eCommerce marketers. Let’s figure out how to make the process easier, and how to do so for your unique product offering. So Why is eCommerce Inbound Marketing …
eCommerce Inbound Marketing is Difficult. Let’s Make it Easier Read More »
Are you expanding your target audience to a new location? Or instead, maybe you’re narrowing your reach, focusing on a specific state or town. Location-specific marketing is a whole new ball game, and there are some critical mistakes which are really easy to make when starting out. Unfortunately, they’re also very difficult to recover from. …
International Ecommerce: Mistakes to Avoid While Exploring New Marketing Horizons Read More »
It’s that time again: Consumers, brick-and-mortar retailers and ecommerce merchants are all preparing for their busiest days of the year. Unfortunately, so are the online fraudsters, who become more brazen and disruptive every time the holiday season approaches. During the 2016 holidays, one out of every 97 online transactions was a fraudulent attempt (see infographic). …
Five Ways to Fight Ecommerce Fraud This Holiday Season Read More »
Fact: A majority of the ecommerce businesses I’m familiar with, source their products from China. And with good reason. China offers a huge range of product manufacturing and sourcing options at very efficient prices. But sourcing from China doesn’t come without it’s challenges. This post, from my friends at Sourcify, will give you a solid framework for …
Sourcing In China: The 2021 Ultimate Guide to Ensuring a Smooth Manufacturing Experience Read More »
Maturing into one of the top ecommerce websites in your industry is no easy journey. And there are a lot of factors to consider. Designing or sourcing quality products and identifying your target market are just the beginning. Actually reaching that audience and creating a positive customer experience is where the real challenge lies. However, you don’t have …
How to Emulate the Success of Other Top Ecommerce Websites Read More »
Imagine walking into a department store and finding the aisles clogged with abandoned shopping carts. The carts are filled with items people picked off the shelves but decided not to buy. That would obviously be a nightmare from the stock person’s perspective. And it would certainly cause the retailer to worry about its long-term prospects, because no one …
Losing Ecommerce Customers to Shopping Cart Abandonment? [infographic] Read More »
How Tools & Services Can Help You Confidently Make Decisions Based On Your Analytics Data Do you utilize your analytics data to make decisions about how to manage or improve your website? That IS the purpose of web analytics right? Analytics don’t exist just to give us numbers like unique visits and bounce rate. No. …
Using Analytics Tools To Make Better Ecommerce Decisions [Case Study] Read More »
Is your website relatively new, or otherwise lacking in the traffic department? Don’t be embarrassed. It’s perfectly normal. 😉 A common misconception is that you need to run A/B tests to effectively improve conversions on your website. In order to run effective split tests, or “A/B tests”, you do need a certain amount of traffic. This …
You may not have started your e-commerce business with the ultimate goal of selling it, but eventually many entrepreneurs come to that conclusion for a variety of reasons. When is the best time to start thinking about how to increase the value of your e-commerce company for a potential sale? Certainly not a month before …
5 Ways to Increase the Value of Your E-Commerce Business Read More »
Have you experimented with flash sales yet? It’s something worth your consideration. According to Reuters, sites using flash sales during the holiday shopping season grew twice as fast as online sellers who did not. So what is a flash sale? It can be many things. On sites like Groupon and Zulily, everything they’re selling is a …
How to Run a Successful Ecommerce Flash Sale [Case Study] Read More »