Howdy! Want to learn about an advanced tactic will help turn more repeat visits into sales? Then read on my friend. This is a quick tip, but implementing it could be somewhat advanced. Although let’s be honest, Shopify probably has an app for this (just checked, yep, of course they do: http://apps.shopify.com/recently-viewed-products), so it may …
Shopping History Hack – Recently Viewed Items can Boost Conversions Read More »
Have you experimented with flash sales yet? It’s something worth your consideration. According to Reuters, sites using flash sales during the holiday shopping season grew twice as fast as online sellers who did not. So what is a flash sale? It can be many things. On sites like Groupon and Zulily, everything they’re selling is a flash …
How to Run a Successful Ecommerce Flash Sale [Case Study] Read More »
You’ve decided to start an eCommerce store. Great! You’re in the right place for that. But first things first. You must choose a product to sell! Figuring out what to sell online isn’t just a part of the process. This is the MOST important step! I cannot stress that enough! You need to identify a niche that …
What exactly is an online business anyway? And what are the various types of Internet businesses? I’m going to answer these questions and more in this complete guide to beginning and online venture. And to be clear, I’m not talking about a simple online presence or company website. I’m talking about websites that generate and …
Starting an Online Business | Everything You Need to Get Started Read More »
Ah, the much-heralded testimonial. We need them. There is scientific proof in the positive influence they have on buyer decision. But how do we get them? Well that’s easy Ryan, we just ask our customers! True, true. But you can actually turn this into a process, and greatly increase your chances of customers agreeing to testify on …
Is eCommerce inbound marketing really that hard? Yeah, It is! Let’s face it. Writing content, blogging, whatever you’d like to call it, is a real challenge for many eCommerce marketers. Let’s figure out how to make the process easier, and how to do so for your unique product offering. So Why is eCommerce Inbound Marketing …
eCommerce Inbound Marketing is Difficult. Let’s Make it Easier Read More »
Are you expanding your target audience to a new location? Or instead, maybe you’re narrowing your reach, focusing on a specific state or town. Location-specific marketing is a whole new ball game, and there are some critical mistakes which are really easy to make when starting out. Unfortunately, they’re also very difficult to recover from. …
International Ecommerce: Mistakes to Avoid While Sailing New Marketing Horizons Read More »
It’s that time again: Consumers, brick-and-mortar retailers and ecommerce merchants are all preparing for their busiest days of the year. Unfortunately, so are the online fraudsters, who become more brazen and disruptive every time the holiday season approaches. During the 2016 holidays, one out of every 97 online transactions was a fraudulent attempt (see infographic). …
Five Ways to Fight Ecommerce Fraud This Holiday Season Read More »
Fact: A majority of the ecommerce businesses I’m familiar with, source their products from China. And with good reason. China offers a huge range of product manufacturing and sourcing options at very efficient prices. But sourcing from China doesn’t come without it’s challenges. This post, from my friends at Sourcify, will give you a solid framework for …
Sourcing In China: The 2019 Ultimate Guide to Ensuring a Smooth Manufacturing Experience Read More »
Maturing into one of the top ecommerce websites in your industry is no easy journey. And there are a lot of factors to consider. Designing or sourcing quality products and identifying your target market are just the beginning. Actually reaching that audience and creating a positive customer experience is where the real challenge lies. However, you don’t have …
How to Emulate the Success of Other Top Ecommerce Websites Read More »